A fear that many people encounter while looking at franchise opportunities to buy is the competition in the area. For instance, while the self-serve yogurt concept looks appealing – 3 of them opened up in the last year in your metro area. Does this determine what sort of concept you should start or not?
FranChoice’s CEO, Jeff Elgin, helps explain how to deal with the competition in your market while looking at buying a franchise. Read what he has to say here on Entrepreneur.com.